The study is relevant due to necessity and importance of researching the changes in the technology of political rhetoric used as a tool to manipulate public consciousness. The work aim is to outline the basic contours of contemporary political rhetoric in Russia, to describe what kind of reaction is caused by rhetorical tricks among the experts (sociologists, political scientists, journalists etc.) and to explore the reflection of such a «language game» in society.Methods: comparative analysis, secondary data analysis of sociological research.Results: Performativity (as action) of modern political speeches is a significant difference from the political discourse of Russia of a previous period. Contours of public policy in modern Russia are manifested through internal phenomena, rhetorical tricks of political leaders. Political rhetoric today acts both as a form for expressing the course of the ruling group and as stimulation to specific political actions.Conclusions: The doublethink of the authorities masks different purposes that are beneficial to the political elite at given time, in fact it is the basis of the ruling party ideology. The doublethink of the authorities generates doublethink in the society. Reframing leads to the case that in today's politics wins the one who has the most artfully designed frame, the one acts as the carrier of concept by which the audience interprets the surrounding political, economic and social reality. The mythologizing becomes one of non_rational means of social control. In general, the rhetorical tricks of modern Russian politicians undermine the trust of the society and become a serious obstacle for real dialogue between the authorities and the society